Ashwagandha is an herbal in India that has various medicinal and health benefits to reduce stress and anxiety, boost energy, improve sleep, and reduce food cravings.
According to market data from HerbalGram, the sales of dietary supplements containing ashwagandha in the United States in the natural product channel increased by 26% year on year, and the market sales in 2017 reached 10.6 million US dollars.
Ashwagandha's efficacy is attributed to the high concentration of withanolide in ashwagandha extract, as well as other alkaloids, which have long been used to reduce inflammation, relieve pain, and relieve depression. It also improves brain function, including memory, and promotes mental clarity and concentration.
Because of these benefits, ashwagandha products may have better sales.