In 2018, Ashwagandha ranked 34th. First appeared in 40 Best-Selling Herbs in Mainstream Retail. As of now, according to the "2021 U.S. Dietary Supplement Market Report" released by market research company SPINS, Ashwagandha has become the product with the highest growth rate among functional ingredients, with a growth rate of 165.5%, far exceeding the second-ranked mushroom and Shiitake mushrooms (65%).
Why can Ashwagandha have such a high growth rate?
Ashwagandha has a long history of use and is a good adaptogen, often used to relieve stress, aid sleep, and boost immunity. Coupled with the current trend in the popularity of herbal extracts, it has such a high growth rate.
What are the other potential benefits of Ashwagandha?
1. Improve sleep
2. Enhance immunity